Archive | March, 2013

The art of asking – invitation in the music industry

7 Mar

I’ve just been sent this TED talk by Amanda Palmer about the ‘Art of Asking’. Palmer is a musician and performer, was dropped by her label despite some early success and turned to crowd-funding (specifically Kickstarter) to raise money. By inviting her supporters to join her at gigs, even come on stage for a few numbers, she has grown a community of 25,000 people and raised $1.2 million (even though she only asked for $100,000) – the biggest Kickstarter yet. Continue reading